As the skilled trades industry faces increased competition for talent, hiring managers must refine their approach to reach and engage Gen Z—the “toolbelt generation” entering the workforce with new priorities and expectations. Here’s how companies can become an employer of choice for younger candidates.

Understanding Gen Z’s Mindset

Gen Z values financial stability but is wary of heavy student debt. Many are skeptical of the traditional four-year college path and instead seek practical ways to launch their careers. For hiring managers, it’s essential to spotlight job paths that offer:

  • Rapid earning potential through paid apprenticeships and training
  • Clear advancement opportunities and skill development
  • Paths to financial independence without college debt

Technology and Innovation as Recruitment Tools

Today’s younger workers expect technology to be seamlessly woven into their daily work experience. Companies can stand out by positioning themselves as leaders in digital innovation within the skilled trades. Consider these strategies:

  • Showcase the use of smart equipment and digital tools on job sites
  • Provide opportunities to learn and work with emerging technology, such as AI-powered project management, 3D modeling, or green construction
  • Share real stories and videos of employees using new tech

Making Skilled Trades Appealing: Modern Outreach

To appeal to Gen Z, employers should embrace creative recruiting methods and direct engagement. Overcome misconceptions about the trades and make your company attractive by:

  • Launching social media campaigns featuring authentic day-in-the-life content
  • Sharing employee testimonials and professional achievements
  • Building partnerships with local schools and vocational programs to offer internships, shadowing, and hands-on experiences

Apprenticeships and Entry-Level Pathways

Modern apprenticeships blend classroom learning with hands-on work, allowing Gen Z candidates to quickly gain marketable skills in a supportive environment. Offering paid training and clear career ladders makes these programs more engaging and accessible. By collaborating with trade schools and investing in mentorship initiatives, companies ensure that new hires feel supported from day one.

Creating a Sense of Belonging and Growth

  • Foster a culture of open communication and authentic feedback
  • Encourage innovation and recognize individual achievements
  • Promote diversity, equity, and inclusion to show Gen Z they’re valued

Gillmann Services is your partner in recruiting, retaining, and developing the next generation of trades talent. Whether you need help crafting a Gen Z-focused recruiting campaign or want to connect with local schools for talent pipelines, our team is here to help you build a future-ready workforce. Reach out today to start shaping your company’s future—one skilled employee at a time.