Whether it was a small mistake or a colossal blunder by your company or an individual staff member, the resulting negative press can be merely embarrassing at best and at worst, devastating. From all ends of the spectrum, it has the power to put a chink in your standing. While you can’t always control events or how a volatile public will respond to them, you can control your response. And your response can incinerate the issue or turn the tides in your favor, enabling you to not only save face but ultimately, build a better reputation. As Cathy Burnham Martin [...]